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IHG’s Open Lobby concept raises the bar

Nestled in the heart of bustling Camden Town, the Camden Lock Holiday Inn offers
guests a stylish, cosmopolitan base from which to take full advantage of London’s
many attractions.
Following a recent and extensive refurbishment of its communal areas by principal
contractor, Innovations, the hotel is now the second in Europe to feature the
InterContinental Hotels Group’s (IHG) progressive Open Lobby concept.
Combining the front desk, restaurant, bar, lounge and business centre into one
cohesive space, this concept primarily embraces the trend towards unconventional
working hours, and the consequent and growing demand for informal meeting spaces.
With flexible seating and working areas – complete with HD TVs and Apple
iMac computers – a cafe and even a pop-up cinema spread over its two floors, the
hotel’s lobby is now far more than a superfluous reception space, acting instead as a
welcoming home from home designed to meet guests’ every need.
This intelligent layout is coupled with an unpretentious, yet characterful interior
scheme, conceived by Dexter Moren Associates’ team of specialist interior designers.
Drawing inspiration from the local area, the team has included subtle references to
Camden’s famed markets and lively music venues through its assortment of furniture
styles and quirky ornaments.
Skilfully executed by Innovations and Dexter Moren Associates, the refurbishment is
a significant step in IHG’s plan to refresh its in-hotel experience.

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