Nestled in the heart of bustling Camden Town, the Camden Lock Holiday Inn underwent a extensive refurbishment of its communal areas carried Innovations, the hotel is now the second in Europe to feature the InterContinental Hotels Group’s (IHG) progressive Open Lobby concept.
Combining the front desk, restaurant, bar, lounge and business centre into one cohesive space, this concept primarily embraces the trend towards unconventional working hours, and the consequent and growing demand for informal meeting spaces.
With flexible seating and working areas – complete with HD TV’s and Apple iMac computers – a café and even a pop-up cinema spread over its two floors, the hotel’s lobby is now far more than a superfluous reception space, acting instead as a welcoming home from home designed to meet guests’ every need.
This intelligent layout is coupled with an unpretentious, yet characterful interior scheme, conceived by specialist interior designers. Drawing inspiration from the local area, Innovations included subtle references to Camden’s famed markets and lively music venues through its assortment of furniture styles and quirky ornaments.
Skillfully executed by Innovations the refurbishment is a significant step in IHG’s plan to refresh its in-hotel experience.
- Date: March 16, 2015
- Categories: Hotels